Identifying an audience NEED TO BE DONE

 Why do people want to watch horror?
They want to explore that genre
Socializing with friends (big groups) 
To be scared 
To watch it for the thrill 
Exploring boundires for example sex/slut/crime

Uses and gratification theory = people use media texts to gratify certain needs.

‘Fear of the other’ – fear other things that aren’t you. Other genders, ethnicity

Audiences reception

Audiences read things differently.

Stuart Halls eboding theory

Preferred reading is the reading the director wants you to take

The opposite reading is the opposite

Negotiated reading is understanding the meaning but then arguing your own interpretation

Aberrant reading is totally wrong

Wells War of the worlds- It was recorded as an audio and then broadcasted on the radio but because there was limited media resources it caused panic as people believed everything that was broadcasted; didn't have as much humor being broadcasted as we do now (because of the story line- the earth gets invaded by aliens) Which is what people believed.

Another example of this would be by Panorama by BBC which they made a documentary on how past was made which in this documentary they said it was grown on tree's then left to dry out. People would believe this because it was broadcasted in 1957 which then there was only 2 channels that was being broadcasted on television which meant yet again people would believe this as the limited amount of media sources. Which led people to be tricked by the television.

Hypodermic needle theory

-              People believe everything they hear in the media

-              Audiences are active, they interact with media texts and not just listen to them

Viral advertising

-              Share it

-              Have you seen this?

-              Telly adverts,

T-Mobile advert

The audience reception (Stuart hall encoding theory)

Preferred advert – to suit any ages, ethnicity, any types of people, famous- ironic public people

Opposite reading – the real wedding, confusion, wouldn’t understand it

Aberrant reading – wouldn’t know who royal family or T-mobile are, don’t have cultural knowledge

Negotiated reading – could be offensive to over 60’s